You’re invited to experience relaxed confidence

Luxurious To Touch

Feel comfortable and styled up during hectic days and through workout sweats, thanks to our hi-tech fabrics, exclusively developed to let you move in style. We thoughtfully curate fabrics that are kind to your skin and kind to the environment (wherever possible, we use eco-friendly or recyclable or recycled materials).

Feel The Difference

Uniquely Yours

Each All Day Alba style is lovingly crafted in limited edition batches, reflecting color and seasonal trends while retaining a timeless elegance. Each style is born with a hand drawn sketch, just like an artist would put an idea to paper. We obsess over every metallic finishing, print, and trim detail, which are also hand drawn by our in-house artist, to elevate the finished look.

Uniquely Yours

Each All Day Alba style is lovingly crafted in limited edition batches, reflecting color and seasonal trends while retaining a timeless elegance. Each style is born with a hand drawn sketch, just like an artist would put an idea to paper. We obsess over every metallic finishing, print, and trim detail, which are also hand drawn by our in-house artist, to elevate the finished look.

Dynamic Versatility

Versality is at the heart of each All Day Alba style. We design our pieces and accessories to be combined and layered for effortless sophistication, in complimentary fabrics and stunning silhouettes that flatter every body type and are perfect for any situation.

Shop styles

Say Hello to Our Founder

Brielle Mayberg Halbert, Founder and President

With commitment to highly sophisticated design coupled with tech savvy fabric— my personal mission is to trend-set while being inclusive of a range of women in age, personal taste, and body type.

Having been raised in Washington DC amidst a highly entrepreneurial family, I have been surrounded and inspired by business moguls, political figures, and philanthropists my entire life. I naturally grew in ambition to pioneer something of my own. Since I believe that fashion is the outward illumination of one’s inner sense of self, I find that the way I dress enhances the way I feel and act. Dissatisfied with having to choose between feeling comfortable and looking elegant, I set out to create Fashionwear that brings substantial elevation.

My journey with the brand began as a postgraduate, new mom, and fitness obsessed twenty-two year old, fresh out of NYC — and what began as entrepreneurial spirit turned into a guided passion.

I want to change the status quo on how activewear can look. My mission is to combine the practicality of workout gear with the structured look of tailored clothing, for women everywhere to feel comfortable, chic, and relaxed throughout their day, no matter where it may take them.

I believe that versatility is a privilege and spontaneity a blessing. With Fashionwear that is made to move through our dynamic day, we want you to be able to say yes to life!

I am committed to uplifting the norm of dress so that you can turn the every-day into endless opportunities and share the embrace of possibility with others.

I can’t wait to share the experience of relaxed confidence with you. -Brielle