Say hello to our Founders

All Day Alba is brought to you by two ambitious women who want to change the status quo on how activewear can look. Our mission is to combine the practicality of workout gear with the structured look of tailored clothing, for women everywhere to feel comfortable, chic, and relaxed throughout their day, no matter where it may take them.

We believe that versatility is a privilege and spontaneity a blessing. With Fashionwear that is made to move through our dynamic day, we want you to be able to say yes to life!

We are committed to uplifting the norm of dress so that you can turn the every-day into endless opportunities and share the embrace of possibility with others.

We can’t wait to share the experience of relaxed confidence with you.

Rachel Katzin, co-founder and CEO

I believe women should have the right to look as beautiful as they wish, while feeling relaxed confidence. That’s how I came to the idea of creating Fashionwear that looks like it’s for the runway yet feels so comfortable that women will look at themselves in the mirror and know right away they are ready for every situation. No need to worry about what to wear and whether it’s appropriate or comfortable enough. Design and comfort without compromise.

I was born and grew up in Milan, Italy, where my parents had a fashion business. After graduating from high-school, I moved with my family to Switzerland where I pursued my first degree in translation and started practicing martial arts. For the following 13 years, I studied and worked in six different countries, mastering six languages and advancing with martial arts, until I decided to become an instructor. After working in hi-tech for many years, getting married and giving birth to my third child, Alba, I decided to steer the gear to a different direction and started the Alba brand, mixing my Milanese, high fashion-related background with my principles of comfort and practicality. After two years of leading the brand on my own, I met Brielle; we connected right away and became partners, giving life to All Day Alba.

Brielle Mayberg Halbert, co-founder and President

With commitment to highly sophisticated design coupled with tech savvy fabric— my personal mission is to trend-set while being inclusive of a range of women in age, personal taste, and body type.

Having been raised in Washington DC amidst a highly entrepreneurial family, I have been surrounded and inspired by business moguls, political figures, and philanthropists my entire life. I naturally grew in ambition to pioneer something of my own. Since I believe that fashion is the outward illumination of one's inner sense of self, I find that the way I dress enhances the way I feel and act. Dissatisfied with having to choose between feeling comfortable and looking elegant, I set out to create Fashionwear that brings substantial elevation.

My journey with the brand began as a postgraduate, new mom, and fitness obsessed twenty-two year old, fresh out of NYC — and what began as entrepreneurial spirit turned into a guided passion once I met Rachel and we created All Day Alba.