Our Story

 

We love clothes and fashion. We are also captivated by beautiful and strong female superheroes who protect themselves, friends and the greater world. We are passionate about women becoming confident leaders, and experts at defending their personal health and well-being through self-defense sports such as martial arts. Alba Empowered & Feminine is the expression of our worlds, colliding.

All Day Alba activewear is designed to take us through all aspects of our multifaceted schedules, with technology features that keep us feeling fresh and confident from the moment we get dressed to the end of our long and busy days. We believe that ‘good queens fix each other’s crowns’ and that there is nothing more beautiful than women empowering each other. We are all super women!, so let's create a positive environment where we can all stay empowered, together. 

Rachel and Brielle
Founders